Research papers in marketing

J, Mattingly, S.

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W, Audia, P, Campbell, A. T, Chawla, N. K, Dey, A.

25 Cool Ideas for Your Marketing Research Topics

Published Papers Viswanathan, Madhu. Published Papers Jain, Ankit. The affected firms experience a negative excess return of 4. Crucially, the price impact reverses in about 55 to 75 days after the event.

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Our results are consistent with the view that the long term demand curves for stocks are at: a view echoed by classical finance theories. Here are a couple of factors you ought to keep in mind while selecting a topic:. Sit down with your peers and advisors to discuss possible ideas.

How to Write an Effective Research Paper

While jotting down points for your first draft, ensure your statements are supported with references or examples citing credible academicals and research work. A lot of students tend to undermine the writing process and leave for the last few days. At this point, make sure you only rely on credible sources that will support your dissertation.

Journal of Historical Research in Marketing

Hopefully, these marketing thesis topics will help you come up with a few topics of your own. Good luck!

Save my name, email, and website in this browser for the next time I comment. Notify me of follow-up comments by email. Judith Chevalier. Corporate social responsibility, customer satisfaction, and market value.

Xueming Luo. Factors influencing the effectiveness of relationship marketing: a meta-analysis.

Marketing - Classic papers - Google Scholar

Robert W Palmatier. Word of mouth for movies: Its dynamics and impact on box office revenue. Yong Liu. The impact of perceived corporate social responsibility on consumer behavior.